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    ad Plants And Their Owners

    But we can judge a physician on what we do understand. We know what organized and clean looks like. We know what friendly appears and seems like. We all know what waiting too long believes like. And we certainly know what dead office plants looks like. With past experiences we can judge how our doctor visit stacks up to these experiences. And based on the entire experience we’ll decide whether to return or not, and depending on the experience, will either refer our pals or tell the planet to avoid with an online lousy review. Is that sensible? Certainly not, but as management consultant Tom Peters says, “Clients perceive service within their own unique, idiosyncratic, mental, irrational, ending-of-the-day, and totally human terms. Perception is all there is!” When there


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